What is Affiliate Management?

If you are the owner of a small, up-and-coming brand, you’ve no doubt been searching high and low for new and effective marketing strategies that can help you grow your consumer base and increase your revenue through affiliate management. 

As no discussion of advertising tactics in the present day is complete without mention of affiliate marketing, you’ve likely determined that this would be a smart choice for your business and are looking to get started as soon as possible.

But managing an affiliate marketing campaign is hard work. There are a lot of moving parts to juggle, and you have to really know the industry to figure out how to make it work successfully. 

That’s where affiliate management comes in.

With an affiliate management platform like Mosaic, you can get assistance from bona fide industry professionals who know exactly what it takes to get you the results you want from your affiliate marketing campaign. 

Read on to learn more about how affiliate marketing works, what an affiliate manager does, and how you can start taking advantage of these benefits with the help of a reputable program.

What Is Affiliate Marketing?

Affiliate marketing is one of the most popular strategies for promoting new brands in recent years. It relies on networking with influencers across a wide variety of different platforms in order to reach specific target audiences more effectively. 

Keep reading to learn all about how this cutting edge advertising method is increasing profits for small business owners like you.

How Does This Marketing Strategy Work?

Affiliate marketing is a simple concept that gets a little more complicated when it’s time to put it into action. 

Essentially, the goal is to encourage members of your target audience to purchase goods and services from your company. 

However, you’re dealing with a consumer base that has become more and more distrustful of traditional advertising services, so you need to reach them through a source that they trust.

That’s where your affiliates come in. These influencers and content creators have large followings among your target audience who relate to them personally and trust them as a source of information. 

By having these affiliates promote your brand in exchange for a commission, consumers are more likely to follow up on their calls to action because they feel that the claims made by the affiliates can be trusted. 

Plus, they’ll be happier to support their favorite creators through the commissions they’ll make on any sales.

The tricky part is finding affiliates with relevant audiences who will mesh well with your brand. That’s where an affiliate management team can be very useful.

Who Can Be an Affiliate?

Affiliates are the key to making this marketing strategy work, but not just anyone can be an affiliate for a successful campaign. Affiliates are influencers, generally on social media or popular content creation platforms, that have considerable audiences and can reach a large number of viewers.

Beyond simply being popular and successful as influencers, they need to be free of any unpleasant associations that could potentially tarnish your brand. More importantly, they should be popular among the demographics that make up your target audience.

An affiliate management platform is key to choosing good affiliates who will compliment your brand and ensure promising results from your strategy.

Does This Method Get Results?

Affiliate marketing is currently one of the most popular and successful ways to drive engagement with brands and businesses online. 80% of brands and 84% of publishers utilize affiliate marketing, and the industry is growing by just over 10% each year.

The sheer amount of affiliate links popping up in Internet-based content serves as sufficient evidence of its popularity. Watch any video essay, vlog, or other long-form video content online, and you’re almost guaranteed to see a plug for an affiliate product at some point in the runtime, with a link in the description.

As it stands, this is no longer just an optional method for raising awareness about your brand; it’s absolutely necessary. Consumers trust their favorite influencers and content creators far more than any television commercial or pop-up ad on a website, so these affiliate deals are what really tends to see successful results.

What Is Affiliate Management?

While affiliate marketing refers to the method through which advertising content is disseminated to target audiences via influencers, affiliate management is how these networks of individuals are handled within a brand’s marketing portfolio. 

Juggling relationships with affiliates and ensuring that new contacts are worth making deals with is a big job, and it requires a seasoned professional to do it well.

Finding Effective Affiliates

As a small business owner, your plate is likely already full with the many tasks you have to deal with every single day to keep your business running smoothly. You probably don’t have time to scroll through potential affiliates, determine if their audiences are relevant to your company, and reach out to them all individually. 

That’s where an affiliate management platform like Mosaic comes in really handy.

When you work with us, we’ll handle all of the hard work of finding reputable influencers with audiences that would be interested in your products. All you’ll have to do is give us the green light to start advertising for you and start raking in the profits.

Developing Strong Marketing Campaigns

Marketing your goods and services through third-party advertisers shouldn’t be just a haphazard free for all where you reach out to some influencers at random here and there for occasional projects. It should be a cohesive campaign with a clearly defined goal and a well thought out strategy to achieve it. 

That’s what affiliate managers will help you develop when you get started with your marketing strategy. This level of coordination and cohesion makes it far more likely for you to see success through affiliate marketing than if you were to attempt it on your own without a structured approach.

Paying Commissions Appropriately

The incentive for influencers and content creators to participate in your marketing program is that they’ll earn a commission off of whatever they help you sell. This is one of the main ways that content creators are paid for their work, so you’ll find no shortage of potential affiliates who are open to advertising your company.

However, if you’re not familiar with the industry, it can be hard to know what percentage of a sale is appropriate to award an affiliate in exchange for their work. 

A professional affiliate management platform can help to standardize your rates and ensure that everyone is compensated fairly.

Adapting to New Trends

In the age of the Internet, pop culture trends and social phenomena change rapidly, and those who don’t keep up are left behind. Any form of marketing to or connecting with your consumer base requires intimate, up to date knowledge of these cultural phenomena, so as to appear genuine, in-touch, and trustworthy. 

Your Mosaic affiliate management team will be able to keep an eye on any important trends for you and recommend ways to incorporate them into your marketing materials or adjust your advertising content based on changes in consumer opinion.

Incorporating Other Useful Strategies

Affiliate marketing is an effective and necessary way to spread the word about your brand, but it shouldn’t be your only marketing strategy. 

An experienced manager can help you incorporate other useful methods into your existing approach, such as search engine optimization for any online text-based materials and a curated social media presence that can strengthen your brand identity.

Analyzing Results and Adjusting Accordingly

The beauty of having a professional manager oversee your marketing campaign is that they can see the results happening in real time. 

If the numbers aren’t meeting what you were expecting, your manager can easily course correct and adjust the plan as needed to ensure everything goes smoothly.

How Mosaic Can Help

If you’re looking to get started on the right foot with an affiliate marketing campaign and you need a successful and reliable affiliate management platform to help you out, look no further than Mosaic. Our experts are here to help you with every step of the process to ensure that your campaign achieves the results you need for your business.

When you use Mosaic, you’ll get a perfectly curated campaign strategy that will plan out the perfect way to meet your goals through affiliate marketing. You’ll also get connected with affiliates who are sure to reflect well on your brand and have genuine influence over your target audiences. 

Using our cutting edge affiliate management platform takes all the guesswork out of this marketing strategy and ensures you’ll be successful from the start.

Galvanize and Grow Your Consumer Base With Mosaic!

It’s clear to see that if you’re looking to promote your growing business online today, affiliate marketing needs to be a part of your strategy, and you should be using a reputable affiliate management platform to make that happen. 

Mosaic is the most comprehensive and effective affiliate management program out there, and it’s guaranteed to help you get the results you’re after. 

Sign up for Mosaic today and watch how quickly your revenue starts to grow!