October 18, 2023
Mosaic in the News – MarTech Series
When it comes to digital marketing tech news, MarTech Series is up there. Covering today’s marketing technology news, editorial insights and digital marketing trends from around the globe, they showcase over 2000+ interviews with Industry leaders, recognized for their innovation, adoption of technology and success to an audience of 100k+ readers each month. So when they connected with our founder and president, Kyle Mitnick, we took the call.
You may think, ‘Well, I’ve never heard of MarTech Series. How could it be that popular?’’ Fair. Here is your answer: the global marketing technology (MarTech) market was valued at USD 325.7 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 19.8% from 2023 to 2030. So, if you’re in digital advertising and technology, this subject really matters.
Recently, we released some exciting technology updates featured in Inc., including MDS Partner Pairing™, Industry Insights, and MDS Auto-Connect™. Having collected data from over 1,000 users, we were quick to pivot and add features that make an impact. The theme of these features, automation, is very popular today and grabbed the attention of Paroma Sen over at MarTech Series. Here is an exchange between her and our president on the matter:
How have you been seeing adtech and martech evolve in the recent years and what top trends do you feel will dominate the market in the next few years?
For those who have been living under a rock, everything is centered around AI right now. In my conversations with top adtech execs, the pros and cons lists seem to be pretty even. Regardless of where you sit on the subject, the underlying current is undeniable: businesses are looking to reduce expense and uncertainty while increasing ROAS and reliable outcomes. In the next few years, automation and data will aid in crafting a more predictable future for marketers, which is what everyone wants.
Can you comment on the growing use of AI in this space and how you think it will change the game for end users in the near future?
I think there is a lot up in the air right now. Fundamentally, AI is beneficial and will play a large part in the advancement of adtech. However, execution can conflict with business interests, consumer rights, and a host of other legal items. It’s a fine needle to thread, and the businesses that get it right will win big, along with their end users.
Check out the full article for more information on how our technology is changing the performance marketing space here.