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December 13, 2023

How CRM Can Benefit Your Business

Mosaic Blog

The last decade or so has ushered in countless innovations that have significantly impacted the world of business. From Salesforce to chatGPT, software services, otherwise known as SaaS, have made their mark on the world stage. Company after company can attribute their claim to fame to some sort of technological advancement that helped them make strides to scale their business. With more and more tech abilities flooding virtually every industry daily, many businesses married to antiquated approaches to operations are slowly but surely being edged out of relevance and quietly fading into the dark night. However, many businesses looking to bolster their longevity, optimize operations, and stay mainstream turn to customer relationship management or CRM. 

In the fast-paced and ever-evolving landscape of modern business, CRM has emerged as a critical tool for organizations striving to maintain their competitive edge and excel in a customer-centric environment. Particularly for startups and bootstrappers, CRM can be a groundbreaking innovation your business needs to transform your operations and produce at optimal levels. In this article, we will explore the myriad ways in which CRM can benefit your business.

What is CRM?

CRMs are a way for companies to manage their customer interactions and data throughout the lifecycle of doing business with them. These software are designed to streamline workflows, automate communication, and track progress all in one place so you can operate with a seamless throughline between your business and your customers. This keeps your objectives perfectly aligned with your customer needs while improving efficiency.

According to Zippia research, forty-seven percent of businesses experienced a boost in customer retention after implementing CRM into their operations. Forty-five percent of companies even enjoyed an increase in revenue. These sorts of figures could be revolutionary for businesses, especially those focused on scaling up. Now, we will break down key ways CRMs can boost your business relevance and operational efficiency by elevating these three essential pillars for success. 

360-Degree Customer View

A primary advantage of CRM is its ability to provide a comprehensive, 360-degree view of customer profiles. By consolidating customer data from various touchpoints, like sales, marketing, and customer service, businesses gain valuable insights into customer behaviors, preferences, and interactions. This holistic perspective empowers organizations with invaluable data that allows leaders to fine-tune their strategies to meet individual customer needs, thereby enhancing customer satisfaction and loyalty as well as customizing communication chains between your team and clients. So anytime your customers need some TLC, there are curated workflows ready-made for your to plug and play with.

Customer Retention and Loyalty

While acquiring new customers is a no-brainer business growth, retaining existing ones is equally—if not more—critical for establishing a long-lasting business. CRM assists businesses with building lasting relationships with their customer base by enabling them to anticipate their needs, resolve issues proactively, and provide personalized experiences that make customers feel like they are more than just a number on a spreadsheet. A cohort of satisfied customers is more likely to become loyal advocates, contributing to long-term business success. Loyal customers are also very effective at referring new prospects to your business. Basically, devoting careful attention to customers you already have will do well to build your credibility and bring you new business simultaneously. That’s a win-win!

Improved Customer Engagement

CRM efficiently facilitates personalized and targeted communication with customers. With the capability to analyze historical interactions and preferences, businesses can create targeted marketing campaigns, deliver relevant content, and provide personalized customer service. This level of engagement makes customers feel heard and considered while navigating your business relationship which lends itself to building the trust needed for continually positive customer outcomes. Even if/when you reach the end of their customer lifecycle, they will have nothing but good things to say about doing business with you which can make or break your reputation.

Efficient Sales Processes

CRM systems can streamline sales processes by automating tasks such as lead management, opportunity tracking, and sales forecasting. This can enable your sales team to prioritize leads based on their likelihood to convert, track and analyze their progress through the sales pipeline, and leverage automation to handle routine administrative tasks which can save you a lot of time and money. This efficiency allows sales representatives to focus on building relationships and closing deals, ultimately driving revenue growth.

Data-Driven Decision Making

CRMs can eliminate a ton of the guesswork and grunt work required for trying to figure out what steps to take as a business. Informed decision-making is critical for developing business intelligence. Adopting a CRM provides the necessary data and analytics tools and the functionality to act on what you learn all in one place. By analyzing customer data, businesses can identify trends and intricately measure the effectiveness of marketing campaigns. This data-driven approach empowers organizations to make strategic decisions that align with customer needs, market trends, and your business capabilities.

How Mosaic CRM Can Boost Your Affiliate Campaign

We have highlighted the unique utility CRMs offer businesses interested in reaping the benefits of technology for business growth and longevity; Mosaic is no different. Those companies interested in running an affiliate program but have no interest in the black box agency contract that is rife in the partnership space can find a friend in Mosaic. 

After over a decade of affiliate agency experience, our vision of offering a DIY platform for brands of all sizes to help them win at affiliate marketing was born. We have helped over one thousand brands start and/or scale their partnership program to take their businesses to new heights. With twelve years of data and industry insights packed into this CRM, we have made Mosaic the one-stop shop for eCommerce stores to find the right, on-brand affiliates, manage their relationships, and grow their business.

We eliminated the hassle of sourcing publishers and maintaining partnerships out of the classic affiliate marketing approach and synthesized our expertise in tech-forward software that has unlocked the untapped potential of hundreds of brands across the nation. 


In conclusion, CRM systems are more than just databases for storing customer information; they are powerful platforms that enable businesses to build and nurture relationships, streamline processes, and boost overall efficiency. If you want to learn more about how our CRM can serve your business, book a call with one of our representatives toda

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