December 27, 2023
Employee Spotlight featuring Product Analyst, Caroline MacLeod
A business is nothing without its team. Particularly for startups, talent is the lifeblood of the business. As we continue to develop our company, we intend to anchor our brand with the stories of the people who make it possible. Our Employee Spotlight series will pull back the curtain on the people behind the product to offer insight into working at a tech startup company. In this article, we will spotlight our Product Analyst, Caroline MacLeod! Without further ado, let’s hear from the New Hampshire native, Caroline.
Tell us about yourself – where are you from + how did you end up at Mosaic?
I’m originally from Portsmouth, New Hampshire but I moved out towards LA for college at 16 and have stayed here ever since. My story at Mosaic actually started at our agency partner Advertise Purple doing marketing and content for them during my senior year. With the connections I made I was lucky enough to get the opportunity to expand my role and dive more into the analytics side of things working with the SaaS platform that soon became Mosaic.
Based on the data, job opportunities seem plentiful right now. Why did you choose Mosaic?
I loved that Mosaic gave me an opportunity to push myself and grow into a role I wasn’t initially adept at. As a startup, it gave me a chance to have oversight into each arena – marketing, PR, behavioral analytics, data analysis, and product development, all of which taught me very quickly what it takes to be successful at a startup – a will to take on new challenges and learn on the fly how to address challenges you haven’t run into yet. Mosaic allowed me to assume a role slightly outside my comfort zone and learn new skills which I’m very thankful for.
What is your position at Mosaic? What does a typical day in the life of a Product Analyst entail?
I’m technically a product analyst, but I’m a bit of a jack of all trades. My role as product analyst means I somewhat obsess over each action a user takes on our platform and what implications that has, whether it’s helping us to identify reasons for churn or new features we need to develop, I operate as a translator between user behavior and actionable insights for our various teams – support, sales, and tech.
Is this what you studied in college? If you had to redo college, what major would you choose? Why?
This is not what I studied in college. I studied integrated marketing and communications, which, at the time, seemed like a great fit until I realized I preferred the data and logistics side more than the creative design side. If I were to go back, I would probably choose data science or engineering because I never really felt challenged in my major and I wish I’d walked away with a degree that felt like I’d earned it.
The cliche about a startup is that ‘there is so much to do but not enough personnel or money to do it.’ Is that true? How do you handle wearing so many different hats?
I think it’s a half-truth – it depends on who’s a part of the team. I strongly believe the team at Mosaic, although less than 10, has the combined power of about 30 employees with average motivation. I can say firsthand the workload and switching between different roles can be difficult to get used to but then it just becomes part of your day-to-day and it helps minimize the fatigue you get from doing the same thing day in and day out for years.
How is your work at Mosaic making a difference for its customers?
The work I do on the product analytics side goes unseen by customers but plays a key role in how the technology changes and improves over time so I’m always trying to identify things we can add or alter to improve a user’s experience and success rate with Mosaic. Another part of my job is working directly with clients to launch their affiliate network and educate them on Mosaic and the affiliate channel so I see users coming in with no idea what they’re doing and help coach them through the process so that they gain confidence to be able to build and manage their own partnerships program using Mosaic.
What excites you most about the Mosaic technology & mission over the next 12 months?
Everything that’s to come. We’re in our first few months and already released 3 monumental changes to the UI and technology itself. A lot is coming in the next year that warrants excitement. We’ve officially passed 1,000 users of MDS tech and were able to make major developments based on that pool so hitting that next 1,000 milestone and learning everything we can from those users to make improvements for the 1,000 that come after that!
There ends our first Employee Spotlight! We can’t wait to hear from the rest of our team members in the new year.