December 5, 2023
Black Friday/Cyber Monday 2023 Recap
Ah, finally, it’s that special time of the year again. Jinglebells and doorbuster sales are everywhere you go. Along with corporate holiday parties and Christmas bonuses, companies and eCommerce brands across the globe have planned their entire fourth quarter around Black Friday and Cyber Monday seasonal sales to set their fiscal year on its course. According to Forbes, Adobe Analytics reports this Black Friday’s online sales came in at a record-breaking $9.8 billion, 7.5% higher than 2022 sales. Cyber Monday sales were even higher at $12.4 billion which was a 9.6% increase from 2022 sales. These holiday sales significantly impact the economy; our clients are no different.
The Mosaic team wants to share how our users fared this past Black Friday/Cyber Monday season to elucidate the power our platform holds for brands looking to boost their revenue and other performance metrics with a performance marketing channel. Read on, and let’s talk numbers.
BFCM Performance by Top Performing Business Verticals
While we service almost two dozen business verticals, we want to highlight the top five industries with the highest performance during this Black Friday/Cyber Monday season. We will break down the change from Black Friday/Cyber Monday 2022 by percentage.
Change in Revenue By Percentage
From BFCM 2022, Gifts and Flowers, Consumer Goods, Children and Baby, and Apparel and Fashion saw over 100% increase in revenue. Health and Wellness saw a 41.53% increase in revenue.
Change in Clicks By Percentage
From BFCM 2022, Gifts and Flowers, Services, Consumer Goods, Beauty, and Apparel and Fashion saw over a 100% increase in clicks.
Overall, our top-performing business verticals saw a groundbreaking increase in revenue and clicks from last year’s sales season! There has got to be a Guinness record somewhere in there. Our technology gave brands a sturdy performance benchmark to close out the year and get slated for the year to come!
Optimize Your Affiliate Program With Mosaic
We share these figures, not to toot our own horn, but to paint the full picture of the capacity of our software to optimize your affiliate program and highlight what that could mean for your business. Our CRM offers a down-to-earth, easy-to-master approach to affiliate marketing management that, when taken full advantage of, can potentially turn your affiliate program into the profit-generating performance marketing channel it is designed to be. Key features like Partner Pairing and Auto Accept help you cut out all the guesswork that might go into trying to find and secure the right partners on your own and focus on the millions of other things you need to keep your business running smoothly and profitably. But don’t take our word for it; let the numbers speak for themselves.
Brands that have made a concentrated effort to capitalize on all of Mosaic’s functionalities saw record-breaking results this Black Friday/Cyber Monday season. And the best part about it is their program will continue to flourish throughout the year as we continue to roll out game-changing features to help you skyrocket your program. Stay tuned for updates as they come. In the meantime, if you’re interested in all that Mosaic has to offer, book a demo with us and you’ll be one step closer to results!