January 31, 2024

How Does Automation Increase Productivity?

Mosaic Blog

All roads are leading to tech. From the rising rates of artificial intelligence adoption to game-changing marketing automations, tech is all the rage for modern businesses fighting for relevance in the 2020s. In today’s rapidly evolving technological landscape, utilizing tech to automate workflows stands out as a transformative force that is impacting the way a large portion of industries operate. In this article, we explore how automation contributes to heightened productivity and its implications for the future of work. 

The State of Automation: Tech Innovations for a More Efficient Workplace

The Slack State of Work Report is a study derived from a survey of over 18,000 workers all over the globe. This study intends to assess where workplace leaders fall short and identify opportunities for improvement in their work environments. The Work Report also reveals the gap in providing resources to help employees produce more efficiently. According to Slack, 43% of workers say that their team has yet to create automations to make their work processes easier or more efficient. This is quite alarming for two reasons: one, in this day and age, there isn’t a valid reason for not giving technological resources to your team to optimize workflows; and two, the study also found that employers who have adopted automations say doing so saves them about 3.6 hours a week, which adds up to approximately 23 working days per year. Kind of a big deal.

This is valuable time that could be repurposed for other business needs, education, or–hot take–time off, all of which could be game-changing for overall business productivity. In simplest terms, automations and tech innovations have taken the adage, ‘work smarter, not harder,’ to new soaring heights.

Although there is quite a bit of hysteria surrounding how certain technological advancements will affect society, one thing we can say without a shadow of a doubt is that tech innovations are making millions of jobs more efficient. One of its most significant impacts is the substantial increase in productivity across various sectors. From manufacturing to healthcare, automation is revolutionizing all kinds of business capabilities and unlocking new levels of efficiency, to the likes the world of business has never seen before. 

From Agency to SaaS 

We’re a tech company dedicated to making affiliate marketing management seamless and accessible. Through over a decade of affiliate agency experience, we aggregated performance data from the nation’s top advertisers and publishers into a CRM that gives agency-like capabilities for a fraction of the cost. 

Our cutting-edge technology is outfitted with automation functions for recruitment, campaign building, and reporting. Streamlining these work processes has helped small brands running on tight marketing budgets source the most productive partners for their brands and fine-tune their affiliate programs to suit their needs without monopolizing their time or exhausting their resources. It is our mission to help brands of all sizes scale their eCommerce brands with an energy-saving performance channel. This is the place tech companies like ours are taking in the market that will shape the future of business.

5 Ways Automation Enhances Business Operations

Love it or hate it, technology like AI search engines and machine learning can lift the weight of running a business by taking care of the grunt work many workers are traditionally tasked with. But don’t take our word for it; here are five distinct ways tech innovations make the lives of business operators a whole lot easier.

Efficiency and Speed

Automated workflows increase capacity for producing the best work in the least amount of time. While we humans need breaks, food, and even the occasional power nap, machines aren’t bogged down with such mortal affairs. Allowing things like reporting, scheduling, or content creation to be on autopilot optimizes production and quality control time. In many use cases, what used to take hours or days can now be conquered with a click of a button. 

Tackling Complex Tasks

Even the most complex tasks are transformed by the power of automation. With tools like chatGPT writing code, the painstaking process of producing from scratch has been rendered obsolete. By no means could you set it and forget it, but, using this automated creation process at least gives you a running start.

Consistency in Task Execution

Tech automations can keep your outcomes consistent. Creative teams may need a little more variety in how they produce, but other more technical positions need to have some sort of uniformity in work processes. Following predefined instructions with militant-like precision, machines remove the chance for variables. 

Promotes Work-Life Balance

Aside from violating a swathe of labor violations and basic ethics, overworking your team produces poor-quality work that will more than likely have you doubling back for damage control. Automating certain workflows can not only help you optimize your time and energy, but it will also help you achieve a better work-life balance for your team members. Studies show that work-life balance can increase overall job satisfaction which in turn helps reduce employee turnover. Any business that wants to grow needs to be able to attract top-tier talent and retain it.

Thus, turning to automations can help team members manage their time better which will help them perform their best. With no need for clocking in and out or time off, tech keeps the workflow flowing, ensuring increased output and rapid turnarounds without overstressing your workers. 

Data Accuracy

Unless you are living under a rock, you know that data is king. Data underpins just about every aspect of our lives. Every day, more and more of our society is relying on data to paint accurate pictures of things like consumer habits, political behaviors, and even family planning. 

On the business side, the sum of all operations for for-profit and non-profits alike relies upon having sound systems for tracking, reporting, and analyzing data. From spending to social impressions, virtually all departments in any business need a way to keep track of performance or outcomes. Many tech use cases involve helping business leaders parse the details of their business which then informs their strategies in the long run. Automated reporting processes eliminate the tireless task of human number crunching which has darkened the desk of countless workers throughout decades of business while simultaneously doing away with human error. Data analysts have never been more grateful.

Focus on Higher-Value Tasks

By automating the menial tasks, your team members get to stay zeroed in on higher-level tasks that will contribute to much larger growth initiatives. This means you free up time to prioritize innovative projects that could lend themselves to establishing your brand as an industry leader. Leaving some of the more cumbersome tasks to software will give your team much more room to think outside the box when coming up with new ways to improve business pillars like customer relations or brand image. Innovation, after all, is the secret sauce for businesses aiming to be the trendsetters of tomorrow.

Competitive Edge

Last but not least, tech can help you on the competitive front. Even after all we have elucidated about the power of tech and automated workflows, let’s just face it. Some brands will keep it old school, refusing to ever let ‘the robots’ take over. This makes adopting tech into work processes an even more attractive business move for brands wanting to maintain relevance in an ever-evolving digital world. They can rest assured that automating certain business needs will keep them lightyears ahead of their industry peers who want to keep it traditional and technologically on par with their top competitors.

Incorporating automations will ensure brands have a better footing in what the latest and greatest their respective industries have to offer. This will keep them fresh and attractive to the biggest demographic of consumers, which tends to be people under 40. Under-40 shoppers often have high-tech expectations for the retailers they choose. Having access to modern tech can turn the tide in your favor when up against the so-called traditionalists.


While adapting to today’s technological advancements can be challenging, there are so many benefits of automating work processes in your business. Tech is here to stay. No matter how we feel about it, tech innovations are transforming how we do business; the sooner brands open their minds to figuring out ways to enhance their business operations using tech, the better. Embrace automation; the future of your business will thank you.

If you are looking for ways to automate your marketing models, you’re in the right place. Book a demo with us to learn more about how we automate affiliate program management.


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