Author name: Kaitlyn Walker-Tillett

How Small Businesses Benefit From Affiliate Marketing

In the wild business world where only the savviest survive, small to midsized businesses constantly need innovative marketing solutions to keep up with the industry giants they call their competitors. How on Earth would an online mom-and-pop shop for edible bouquets compete with a behemoth like Edible Arrangements? How would a small fast-fashion boutique on

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How Effective is Affiliate Marketing?

The digital boom changed the marketing game forever. Many methods of marketing were birthed on the internet. As the World Wide Web became more and more populated with publishers and eventually influencers, affiliate marketing, also known as partnership marketing became a thing. All internet users come across affiliate marketing even if they don’t know it.

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What is Green Monday? Understanding the Power of eCommerce Holidays

The online retail landscape moves fast year-round, but there is no time faster than Q4. The last few months of the year give eCommerce stores the chance to boost their sales and engage customers with concentrated promotional sales starting as early as mid-November. One of the final holidays to close out the year is known

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