Author name: Kaitlyn Walker-Tillett

Affiliate, or partnership, marketing has a global market value of $17 billion with projections of growing to $27.78 billion by 2027. If you were looking for proof of the effectiveness of affiliate marketing, it’s very much in the pudding. But what makes this form of marketing so effective? Why is it that about 16% of

Wondering what is CPA in affiliate marketing? It stands for Cost Per Action—an essential affiliate marketing model where you’re compensated for specific user actions, not just sales. It’s a game-changer in how marketers strategize and earn. In the following sections, we’ll dissect CPA marketing, its advantages over traditional models, and provide you with actionable strategies

Struggling to convert clicks into commissions? The key is in optimizing your affiliate marketing funnel—a pivotal tool for any marketer aiming to increase profits. This article meticulously details each component of an affiliate marketing funnel, equipping you with strategies to select the best products, engage and convert leads, and analyze performance for continuous improvement. Navigate

In the world of digital marketing, there are many metrics or key performance indicators (KPIs) to follow closely when trying to measure the effectiveness of your marketing efforts. However, none may be more important than Return on Advertising Spend (ROAS). ROAS is basically the gold standard for helping marketers understand what marketing channels give the

Every day, Google processes 8.5 billion searches. With every internet search comes a generous helping of e-commerce brand marketing materials in various mediums. This is because brands have to do everything in their power to stay relevant in the chaos that is the digital landscape. Although the e-commerce industry is moving full speed ahead, many

If you haven’t noticed, tech companies are all the rage. With a swathe of “working in tech” TikToks and YouTube shorts depicting oh-so aesthetically pleasing “work from home” routines, job seekers have increasingly sought roles in tech companies. With flexible work schedules, high starting salaries, fun startup cultures, unprecedented promotion opportunities, and a diverse range

Good marketing can be boiled down to understanding and applying basic psychological principles that encapsulate human tendencies in media intended to influence people. That’s the short and long of it. All marketing forms work because they leverage human behavior to spark a reaction from their viewers.  So let’s zoom in on performance channels like affiliate

As we embark on Black History Month 2024, we are taking a break from regular scheduled programming to shed light on the initiatives we are taking as a company to celebrate and stand in solidarity with the Black community. We recognize how instrumental the contributions the Black community has had on society as a whole

So you have this really great product. It solves a problem in your market or it has inherent value for consumers. It’s innovative, reliable, and has super cute branding. Everything is going great except that no one knows about it because the audience you’re providing solutions for can’t find you. So that’s, you know, not

All roads are leading to tech. From the rising rates of artificial intelligence adoption to game-changing marketing automations, tech is all the rage for modern businesses fighting for relevance in the 2020s. In today’s rapidly evolving technological landscape, utilizing tech to automate workflows stands out as a transformative force that is impacting the way a